Ghosts have been known to possess dolls, houses, dresses, and more. But would they be able to resist possessing Hi-Chew Candy, which always claimed to be “irresistibly chewy”? We sent bags of Hi-Chew to three of the most haunted places in the country and had them stay the night to see if any spirits would be enticed. We then put these very same bags up for sale, giving fans the chance to purchase the first-ever bags of candy that have been potentially possessed.

2024 Webby Nominee
Best Social Commerce Campaign

2024 Shorty Finalist
Best Food & Beverage Campaign